Holdings

A small number of positions, held properly.

We would rather understand a few businesses well than hold many at a distance. Each position is intended to be permanent unless something changes materially.

Kora
Sector
Social media marketing
Location
Cape Town, South Africa
Position
Shareholder
Status
Current holding

A Cape Town agency doing social media marketing for influencers and creators.

Kora produces content in person rather than briefing it remotely: its own crew, gear and locations, shooting with clients every week. Alongside that it runs audience growth across Instagram, TikTok, X and Reddit, handles community management, and manages brand partnerships on clients' behalf.

What made it interesting to us is the operating model rather than the category. Most agencies in this space sell advice and leave delivery to the client. Kora does the delivery, which is harder to run and much harder to copy.

We hold a shareholding and are involved at board level.

We add positions slowly. If you are building something and think we would be useful rather than merely available, the contact page is the place to start.